Anime/Gaming Giant GREE teams up with Avalanche, New Web3 Game Launcher HyperPlay & the End of Console Gaming (?)

Nov 03, 2022

GREE Partners with Ava Labs

GREE is a Japanese gaming giant, creator of a wide range of different gaming and anime IP, a list of which you can check out for yourself on their website.

It’s important to note that GREE are already actively involved in this new era of gaming – their dedicated ‘Metaverse’ division is comprised of 2 main products.

REALITY app, “a metaverse for smartphone for individual customers” which allows users to create their own virtual avatar, play games, socialise in the 3D virtual space ‘World’ function, and even monetise the gifts they receive through live-streaming. It was recently announced that the number of global downloads reached 10 million in October 2022;
REALITY 5 Core Experiences/GREE
REALITY XR Cloud, “a platform which enables our corporate customers to build their own metaverse using 3DCG and XR technologies, as well as develop and publish blockchain games.”

So what about their newly announced partnership with Ava Labs? Well, as mentioned in the official press release:

“BLRD’s (GREE subsidiary) multi-decade history of gaming leadership includes releasing the first ever mobile social game, Fishing Star, in 2007 and highlights such as:
30 million active monthly users across its games
Work with top gaming companies — such as Square Enix, Sega, Konami, and Bandai Namco — to publish mobile games that have reached millions of downloads.
Popular IP in mobile gaming and anime, such as One Punch Man.
Ava Labs will help spur BLRD’s growth into blockchain gaming, providing technical, marketing, business, and ecosystem support.”

At Frontier Gaming Watch, we regularly cover the Asian gaming market, and that is because we believe they are more open-minded when it comes to new gaming trends such as blockchain and NFTs, and are in fact often way ahead of them.

Jay Kurahashi-Sofue wrote a great Twitter thread on Japanese gamers below.

Jay Kurahashi-Sofue 🔺 @jayks

1/ Japanese gamers really love gaming. Seriously. ⭐ The Japanese gaming market ($33 billion) is the 3rd largest in the world ⭐ Spends an avg of 6.7 hrs/week playing mobile games ⭐ Spends 10x more than the avg Asian gamer, 3.5x more than the avg U.S. gamer

Jay Kurahashi-Sofue 🔺 @jayks

5/ What opps for Web3 are in Japanese gaming? ⭐ Turn game items & premium passes into freely, tradeable assets using NFTs ⭐ Tokenize game currency to eliminate activity in black markets ⭐ And broadly, give gamers, not companies, more control All on Subnets, of course.

Introducing Web3 Game Launcher HyperPlay

This week MetaMask announced their partnership with new “Web3 game launcher” HyperPlay. Powered by the new MetaMask SDK, this platform will allow for seamless wallet integration for games on desktop.

MetaMask 🦊💙 @MetaMask

MetaMask and @HyperPlayGaming have been working together to bring MetaMask to every desktop game. HyperPlay will be a new web3-native game launcher that aggregates the @EpicGames store and @GOGcom to inject MetaMask into every game launched through these stores.

Key Dates

16 NOV 2022 : Developer Alpha
FEB 2023: Public Beta
APR 2023: “Something even more mind-blowing”

HyperPlay @HyperPlayGaming

HyperPlay means we can create truly web3-native games. No more need for games to be launched as browser games, to have a separate website marketplace for transactions, or to have a single-game wallet where assets are siloed in a walled garden. Interoperability by default.

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